Client
This seed packet line was created based off research conducted and a personal project that interested me.
TRULY
All-Natural Seeds Packaging Line (2017)
Audience
Gardeners into all-natural plants and not hybrids and looking for a way to easily store their seeds after harvesting them.
Brief
Create a seed packet product line using only popular, all-natural plants and create a packet that can easily stored, refrigerated, and will last.
Role
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Packaging Design
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Art Direction
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Identity Design
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Illustration
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Print Design
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Packaging Engineer
Need of Products
After conducting research into this market, the conclusion was made that current seed packets are not made to store seeds for long periods of time. Many gardeners take the seeds from their plants dry them, wrap them in a slightly damp paper towel, place them into a zip-lock baggie, and then store the seeds in their refrigerator. After giving this some thought, it was decided to come up with a reusable seed packet for this niche market. The focus was on three common flowers that most people plant and use this method once they gather the seeds. Every seed packet comes with some seeds which will grow into all-natural flowers and the seed packet itself can be used to store seeds for longer periods of time.
Line Look & Execution
In order to represent the all-natural aspect recyclable, Kraft paper was used as well as the color green. It was decided to use one main flower as a focal point for the eye to rest on as well as a pop of color to make it rest there. The "Truly" was hand-drawn and mimics the shapes on tips of petals as well as leaves. Patterns were created as other assets to bring the line look together and yet use to signify each individual product offered. To make this product even more enticing, a "How To" guide is included with each one.
Packaging Artwork & Execution
The packaging is a custom dieline, which envelopes the refrigerated packet in a comfortable and flexible way making it easy to open and reseal. The packaging artwork uses photography as well as pattern to bring the whole look together and everything is positioned in a way to make this an easy guide to follow for multiple plants yet different from current offerings.