Client
Imagination Generation. A brand of early childhood development toys that inspire, teach, and engage the minds of young children that are developing their imaginations and play.
COLORFUL CREATIONS
Pattern Pegs (2018)
Audience
Children ages 3+ that enjoy pretend play and learning and parents who really invest in their child's development and play.
Brief
Create a unique take on pattern pegs toys that uses 10 one-of-kind peg designs ranging from beginner to challenging to keep kids engaged.
Role
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Product / Packaging Design
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Art Direction
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Identity Design
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Illustration
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Print Design
Need for Product
Unlike some similar mosaic sets, this board requires no batteries kids are ready to play and create right out of the box. This playset encourages creative play and teaches skills like color matching. It also helps teach certain basic design principles like spatial reasoning and color symmetry. It includes 10 unique pre-made designs on thick, laminated card stock.
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Identity & Packaging Execution
While creating the 10 unique designs for this product, the concept for the packaging art came to be. It was decided to use each panel to showcase another area of this "pattern peg" world and to let young minds wander. Everything is made to be a part of the world and was illustrated to really drive that concept. Even the title lockup is created using pattern pegs to adhere to the overall aesthetic.
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