Client
Imagination Generation. A brand that offers a range of toys that inspire, teach, and engage the minds of young children that are developing their imaginations and play.
LITTLE CITY
Match 'n Stack Nesting Blocks (2018)
Audience
Kids that enjoy pretend play and learning and parents who really invest in their child's development and play.
Brief
Design a set of 5 buildings, which stack and also fit inside one another for easy storage. Each building represents a service and profession offered in a city yet is engaging kids.
Role
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Product Design
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Art Direction
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Illustration
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Print Design
Need for Product
This playset is perfect for mastering basic concepts like numbers, colors and counting. Includes five sturdy and colorful cardboard nesting boxes and five wooden vehicles to match. Made with cuts of natural wood and finished with safe, water-based paints.
Illustration & Product Execution
Each building contains a scene per panel to help stimulate and engage kids. The illustrations represent men and women, young and old, and people of different ethnicity. Everything is color coded and easy to understand. The construction of the product itself is pretty simple to keep everything easy to store after use.