Client
Brybelly's Casino Game Night. A brand that creates and distributes classic casino products and accessories.
CASINO GAME NIGHT
Product Line (2018)
Audience
Professional poker players as well as novice players, who need affordable poker supplies.
Brief
Redesign all casino gaming felts and create an entire line look that speaks to the poker audience.
Role
-
Product/ Packaging Design
-
Art Direction
-
Identity Design
-
Illustration
-
Print Design
Need of Products
Brybelly started by creating custom poker chips and so it is only natural that they would want to add more product offerings for their customers. One of the main focuses for this product line is on the different table felts. Casino Game Night was created to make this a cohesive product line.
Line Look & Execution
This line look is based off an elevated version for Vegas imagery. It all begins with the logo showcasing Casino in lights followed by the four aces, poker chips, and a roulette wheel. To elevate this line look, there is a play of angles and patterns as well as alluding to chips and dice moving/flying. All felt artwork was laid out completely in vector, making printing on the felts a breeze. It was decided to keep with the primary colors used on casino gaming felts, but with some tweaks to make them easier on the eyes. There are multiple packages of these gaming felts, so to make it easier to distinguish a one-sided, reversible, and reversible mini felt, a system for each pattern color bar was created.
Product & Packaging Artwork Executions
Even though these are simple die-cut stickers, it was decided to make them more enticing to customers. This is done using angles and movement. The first thing a customer sees is the logo and then directly after that is the illustration of the felt(s) on a casino table to understand layout and space around the artwork. A total of five custom casino felts belong to this product line and then each one is either bundled or resized to offer other options.