Client
Imagination Generation. A brand of early childhood development toys that inspire, teach, and engage the minds of young children that are developing their imaginations and play.
LITTLE OLYMPIANS
Wooden Baby Gym (2018)
Audience
People looking for a safe toy that helps with a baby's development. Great gift idea for baby showers, registry, and expecting mothers.
Brief
Redesign this product to be engaging to little ones.
Role
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Packaging Design
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Art Direction
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Identity Design
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Illustration
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Print Design
Need for Product
Make playtime an interactive experience! Watch as little ones gaze with enchantment and curiosity at the different shapes and colors while satisfying basic developmental reflexes and entertaining those little hands. Features vibrant colors and an assortment of fun shapes like diamonds and stars. Some assembly is required. Includes all necessary hardware with instructions. Made with natural cuts of wood and decorated with safe, water-based paints. Kicking and reaching works your baby's core muscles. The vast array of options allows head and neck movement. This product teaches depth perception and spatial awareness and encourages cognitive development. Great gift idea for baby shower, registry, and expecting mothers.
Type & Packaging Execution
Using the product's shapes, it helped to inform the art direction. The shapes have a playful nature as they freely wrap around the packaging and to tie in the baby illustrations, the decision was made to use the shapes as weights and dumbbells. The colors and type has a certain playfulness to them that hints at the movement and fun that this product contains for babies.
Photo Manipulation
Basically the product files were sent and then changed to look the way as shown. Since the pre-production of this baby gym was not going to come in on time, the task was given to take the original photo from the manufacturer and manipulate it to look as shown on the packaging.